Foundation Staff

Diane Terrell

Diane Terrell joins the Memphis Grizzlies Community Investment and Grizzlies Foundation as the Executive Director for both departments. She joins the organization with great experience in strategic thinking, organizational storytelling, media integration, reputation management and much more.

Formerly a consultant with the Memphis Education Foundation where she provided leadership on many initiatives designed to improve the school district, she has also worked in multiple roles with FedEx and many media organizations. The Grizzlies Foundation staff welcomes her leadership, skill set and the directions we will go as an organization serving the Greater Memphis community!

Joel Katz

Joel Katz is the Manager of the Memphis Grizzlies TEAM UP Youth Sports Partnership. A native of Southern California, Joel has served the Memphis community since 2010. He joined the Grizzlies as an AmeriCorps VISTA member and became Foundation Coordinator a year later. Joel was originally tasked to create, implement, and manage Grizzlies TEAM Mentoring, a school-based mentoring program that takes teams of 3 volunteer mentors and 9 middle school students through a two-year experiential education journey. The program now operates in four public charter schools across Memphis, serving 250+ students and engaging 70+ community members. His responsibilities have now shifted to the playing field where Katz is focused on leveraging the principles and best practices of Sports-Based Youth Development to support a community-wide network of youth sports coaches and programs.

Joel completed his Bachelor’s degree at the University of California Santa Barbara in Geography and Sport Management. As an undergrad he created, the official website and online platform for UCSB Recreational Sports. Katz also served as Online Marketing Manager and Managing Editor of Rec Sports News. Joel played four years of goalkeeper for UCSB Club Soccer, winning the National Championship in 2007 and serving as Team President and Captain during his senior season.

Outside of work, Joel enjoys spending time with family, traveling, and being active. A pick-up sports enthusiast and Marathon runner, Katz never misses an opportunity to lace-em-up and play!

Tiffani C. Morrow

Tiffani C. MorrowTiffani C. Morrow is a North Carolina native who has been a lover of sport all her life. Growing up in Chapel Hill, North Carolina she not only developed an early interest in competitive athletics, but also experienced firsthand how influential sport can be in our local communities.

As a graduate of The University of North Carolina at Greensboro, Tiffani focused on Exercise and Sport Science, obtaining a Teaching Licensure in Physical Education & Health Sciences. Her increased interest in Sport Business lead her to St. John’s University, where Tiffani earned a Master of Professional Studies in Sport Management. 

Tiffani’s studies allowed her opportunities to experience sport business in various places around the U.S. as has held positions at the NASCAR Headquarters in Daytona Beach, Florida, IMG Headquarters in New York City, New York, The New York Jets in New Rutherford, New Jersey, and at the Cleveland Cavaliers in Cleveland, Ohio.

Tiffani originally joined our team in as an AmeriCorps VISTA for the Grizzlies Mentoring Alliance in 2012. She currently specializes in coordinating the Grizzlies TEAM Mentoring Program.

Desiree Jones

Desiree Jones

A native of Memphis, TN, Desiree’ received Bachelors and Masters of Art in Sociology from the University of Memphis and enjoys teaching college part-time.  Mahatma Gandhi said: “Be the change you want to see in the world” and she believes that her life is a direct reflection of this quote as she have been a volunteer in the community for over 20 years.  This passion for the community has led to over 15 years of experience in the nonprofit community.  Desiree’ is married to her husband George and has one teenage daughter Jaclyn.

Dairanetta Spain

Dairanetta joined the Grizzlies Foundation in April of 2014 as the senior coordinator of community engagement strategies. Within her role she helps to drive high levels of awareness through stakeholder engagement and develops and implements strategies to enhance the impact of the Grizzlies Foundation and Community Investment work within the Memphis community and on a national level.

She began her sports career with the Houston Astros Baseball Club. Over her six years with the organization, she served as Community Affairs intern, Community Affairs coordinator and Community Relations manager.  There she actively executed the club’s community outreach efforts and Astros Foundation mission through player engagement, wives relations, community partnerships, communications and fundraising.

The Memphian holds both a Bachelor’s degree in Communications with a concentration in journalism and Master’s in Sport Administration from Tennessee State University. During her tenure, she proudly served as Miss Tennessee State University, 2006 – 2007, among other roles of student involvement and leadership.

Dairanetta is an active community member and currently serves on the Shelby County Education Foundation board, is a member of the Beta Epsilon Omega Chapter of Alpha Kappa Alpha Sorority, Inc. She is a Fall 2014 EMBARK graduate of the New Memphis Institute and a Business of Diversity in Sports and Entertainment cohort member (2014). Her mission in life is to positively impact the lives of many through sport and service being focused, committed and present every step of the way.



The Memphis Grizzlies Charitable Foundation is committed to serving Memphis youth through education and mentoring.